When you’re house hunting, the allure of new construction is undeniable. You get to be the first to live in the pristine home—one untouched by grimy hands or muddy shoes. It’s full of brand-new appliances and the finishes and treatments that you picked to fit your aesthetic. And you won’t have to worry about making any…

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CREATING A HOSTILE BUYER Sometimes I can have the best plan in the world and think that I’m “all that” with my magazine, open house program, cross-marketing, and “Showing with Purpose” plan—and then along comes simple timing. I put the sign in the yard, and the next day I have a buyer with a full…

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  What Does Fair Market Value Have To Do With My Home For Sale? What Determines the Value of Your Home? Fair Market Value is the price a willing buyer will pay and a willing seller will accept for a property that has been exposed to the market for a reasonable length of time, where…

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  Meet the Sharon Ketko Group: Multi-Million Dollar Closer – Jacquelyn DeMoore   Buyer’s Specialist extraordinaire, Jacquelyn DeMoore does more than your average real estate professional. Her attention to detail, client savvy, and marketing skills has helped to promote and close key luxury properties at The Sharon Ketko Group. A huge congratulations! In the last…

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Although this year’s Independence Day arrives in the middle of the week, there will be no shortage of celebrating! There are fireworks displays, picnics, concerts, festivals and summer fun planned all week.  Check out the events in the list below that are happening over the next two days across the Metroplex. There is something for…

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The MLS Myth – Are the details accurate?   In the hit movie Field of Dreams, Kevin Costner hears the voice of Shoeless Joe whispering over and over, “If you build it, they will come.”   Today, many homeowners and Real Estate Agents alike believe in the myth, “If you put it in the MLS,…

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SECRET: Putting your home in the MLS will not guarantee the sale of your home.   Discount broker services and many Listing Agents subscribe to a marketing strategy I call the 3 P’s. PUT the sign in the yard, PUT it in the MLS, and PRAY. Although I do believe in the power of prayer, I also believe you…

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  22 Years in Real Estate I began my real estate career in Plano in 1994, first with my company and later with Keller Williams. I still remember my first two closings in early ’94 on Glendower Lane in Willow Bend and Thackery Drive in Kings Court. Because most of West Plano was still being…

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  The Do’s and Don’ts of a Winning Offer on a Home Purchase One of the things I pride myself on is being easily accessible and available to my clients, other agents, and anyone who wants to have a conversation about real estate. On any given Sunday, you can find me at one of my…

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SECRET: Find the weakest point in your home and fix it. When a negative is left as-is, it can often eclipse and overshadow all the positives of your home. By taking the absolute weakest point of your property and making it into a strong point, you can increase your desirability factor exponentially. Good business people…

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