There is No Such Thing as the “Perfect Home”
The question needs to be asked, “What don’t you like about this property?” in order to overcome the Buyer’s potential reason for eliminating it from their lineup.
If we (you, the Seller; and me, the Listing Agent) do not know the Buyer’s concerns, we do not have a chance to overcome their objections. A “SOLD” sign will not hang in that yard without a dialogue about what does not work for the Buyer. Sometimes the answer is simple—change a paint color or new carpet in a room. Sometimes the answer requires the Listing Agent to have knowledge of remodeling possibilities: How much will it cost to change the Corian to granite, add another bathroom, or convert a gameroom into a true theatre? What is the Buyer’s objection? There will always be one, because there is no such thing as ‘the perfect home.’
This is where an experienced team of real estate professionals becomes your biggest ally in the fight to win the Buyer. By aligning yourself with the right influential people, you advance your chances of finding the right buyer and selling your home.
The year is 2018 and this is a very different real estate market.
Today’s Buyer is all about convenience and their schedule. We have to catch them where they are, and when we get their attention, we have 15 seconds! The harsh reality is that there are probably over thirty homes that meet the specific criteria of any Buyer in almost any price range and area. Having the right team behind you will make the difference. AND you have to act quickly and purposefully. Sellers, you need to list now because buyers will be out looking for a home to get settled in before Thanksgiving and Christmas holidays.
Contact The Sharon Ketko Group and put us to work!
972.841.3110 | Sharon@SharonKetko.com
Sharon Ketko is the dynamic business woman at the helm of The Sharon Ketko Group. Anyone who knows her will quickly tell you there is no one better suited for that role. Sharon distinguishes herself as a premier Broker with an unparalleled marketing strategy and superior ability to negotiate on her client’s’ behalf. While Sharon is well decorated with multiple accolades: Keller Williams Realty’s “Millionaire Real Estate Agent”, “Triple Platinum”, and “Top Producing Group” awards, she will tell you first hand her greatest achievement is her ability to get the job done for her clients.